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About the Book
Edward Kenneth Loyst did not attend an ivy-league business school. He wasn't handed a multi-million dollar family business. He didn't rise to the top of someone else's corporation.
What Loyst did was build a business from the ground up. He survived the ups and downs of the marketplace and never ever gave up. Now he shares his story and insights with you – the entrepreneur with an idea and a goal.
Portrait of an Entrepreneur is Edward Kenneth Loyst's story. It is the story about the trials and errors of small business. It's about getting started with no money, adjusting to rapid marketplace changes and dealing with creditors when growth gets ahead of cash flow. It's about the making of an entrepreneur – with a hint of humour.
Over the past forty years, Loyst has survived three major recessions and three significant stock market crashes. He has owned, operated and partnered in more than two dozen businesses – from franchising over 200 locations to manufacturing lamps and lighting fixtures to designing and building store fixtures to partnering in an importing business to developing products for gift stores.
Like Lance Armstrong, Loyst has also survived cancer, but this book is about the bike. It's about keeping the pedals going and moving forward regardless of the setbacks.
Get a Sneak Peak at selected excerpts and review the full Prospectuses of Loyst's attempts to go public with his companies.
ISBN 978-0-9811742-0-4
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